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The Power of Collaboration: How Business Development and Marketing Drive...
I’ve been called many things in my 18-year career, including Technical Sales Engineer, Business Development Executive and Marketing Manager. I suppose there are worse things to be called. Each role...
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Navigating Finance in a Small Business: Lessons from Pam Cheyne, Doqaru’s...
Teams assume multiple roles in a small business. We wear several hats to ensure the seamless management of daily operations and service delivery. Establishing an efficient team becomes paramount, as it...
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Maintaining Sales Momentum: Strategies for Sustained Success
This blog was originally published as a series of posts on our Co-Director, Sarah Downs’ LinkedIn and has been written from her perspective. Step into the dynamic world of sales, where maintaining...
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Balancing Short and Long-Term Marketing Strategies in the Digital Era
In 2019, we wrote an article about the effectiveness of short-term and long-term marketing strategies. But a lot has happened since then. Most notably, there’s been the acceleration of digital...
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Why Refining Your Sales Process Improves Business Success
With the ever-shifting consumer and technology landscape, industries are seeing more disruption than ever. More and more, the success of any business hinges on its ability to adapt and evolve. A...
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The Power of Purpose: Why ESG Commitment Matters
Environmental, Social, and Governance (ESG) commitments have emerged as a powerful tool for businesses that not only drive sustainability but also foster resilience, innovation, and long-term growth....
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The Fundamentals of a High-Performing Sales Team
This blog is written by Alan Maguire, Founder-CEO of ESI – a leading global online sales training and certification solutions provider. He is also a Non-Executive Director of CustomerMinds, a Partner...
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Unlocking Success: Learnings From Steven Bartlett
Last Tuesday, three members of the Doqaru team attended the Ultimate Masterclass Festival (UMF)’s final event: ‘Happy Sexy Millionaire: An Evening with Steven Bartlett’. Joined by Scottish journalist...
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Overcoming Sales Lulls: Tactics to Boost Your Bottom Line
Are you experiencing a sales lull? Many professionals face very quiet sales periods. This could be: Seasonal fluctuations Slow start to the year But fear not; there are actionable steps you can take to...
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Celebrating Doqaru: Five Years of Growth and Lessons Learnt
Doqaru launched in December 2018, during the oil and gas downturn that had persisted for the previous four years. During this time, our Directors, Sarah Downs and Dr Yekemi Otaru had been working on...
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Reflecting on 2023: A Journey of Growth and Resilience
If you’re like me, you had really high hopes for 2023. 2022 was slower than expected, but it felt like a recovery from the challenges of the past couple of years with COVID-19 and the drastic changes...
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Best Reactive Marketing Campaigns 2023
It’s that time of the year again… Can you believe it’s been half a decade of examining the wittiest, quirkiest, and downright genius marketing efforts? Time flies when you’re having fun – or, in our...
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Mastering the 1-Call Close in Sales
A few weeks ago, I experienced an exhilarating triumph. I closed a sale in one call. The excitement around swiftly connecting with the prospect, addressing their needs and closing the deal in one...
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Unveiling the Future: Emerging Trends in Marketing for 2024
Have you ever done something before anyone else? Maybe you started using AI for your content long before others caught up. Perhaps you discovered a new way of working before it became mainstream. As...
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Effective Sales Processes: How to Qualify Leads
According to Gartner, a sales process is a “systematic, multistep approach that enables a sales force to close more deals and increase margins”. To put it simply, your sales process will consist of...
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An Overview of ElevateHER, a Sales Mastery Programme
ElevateHER is a sales mastery programme specially designed for women entrepreneurs. It comprises of workshops, data-driven sales evaluations, tailored sales skills plans and an overnight retreat. The...
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Guest Blog: Achieving Small Wins During Times of Change
This blog is written by Chris Paton, Managing Director of Quirk Solutions – a change-led consultancy helping leaders drive positive change by empowering their people to develop their own solutions....
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